DRIVING CHANGE
Festive Giving Season
The annual festive season is an important time of year for charities to drive appeals for their causes. For many businesses, it's bonus time, along with hosting celebratory end of year events. It's a great time to bring an appeal to your workplace to capture the festive spirit of giving back.
Setting up a festive giving appeal
The annual festive season of giving has commenced! Here are our top tips for setting up a festive giving appeal:
1. Intent
Get clear on why you are doing this appeal and how this aligns to your people and your organisation. This will ensure it's meaningful and connects with your people.
2. Measure success
What will success look like for your organisation? Could it be to raise a certain amount of money, or get more people participating this year? You could also think about bringing in some healthy competition between teams.
3. Which charity?
It's important to ensure the charity or charities that are the beneficiaries of your appeal are chosen carefully. If you are having trouble landing on the perfect fit, or don't already have a thorough charity partner framework and validation process, check out the below information on Giving Guide.
4.How?
What tools and resources are at your disposal? Could you plug into your technology solutions, such as the Good2Give Platform to support the appeal?
How to set up an appeal on Good2Give
5. Share
Far and wide! Communicating impact stories is critical to connecting with employees. Often appeals need to have a creative way of cutting through the noise. This case study from Energy Australia is a great example of creatively growing participation in workplace giving through a festive appeal:
Energy Australia Creatively Increase Giving Through Festive Campaign
How do I choose a charity?
Giving Guide helps donors and businesses find Australian charities that are close to home and heart.
This online tool helps donors and organisations independently assess the accountability, transparency and effectiveness of Australian charities beyond what is currently available and uses the Australian Charities and Not-For-Profit Commission’s (ACNC) Annual Information Statement submission data.
